Their Questions Are Your Answer

User questions
You learn much more by eliciting questions than from asking them.

What do you do when you visit a website for the first time? Perhaps you write down lists of things you like and don’t like about the design. Or maybe you take time from the task at hand to think about how it makes you feel. Personally, I like to talk out loud about the things I’m doing on the screen because I enjoy the looks I get from people around me.

Just kidding.

When conducting a usability test, don’t take your test subject out of their natural exploration process by throwing a bunch of predetermined questions at them. Instead, capture their own questions as they breakdown what they’re looking at. Whether someone is visiting a new website or using a product for the first time, they think through basic questions such as:

You’ll be surprised how simple your users’ questions are, and how often you’re not addressing them.

Make sure your website or product answers every one of those questions. The most common questions should be answered first. It’s okay to not answer each question explicitly, but users should be able to quickly figure it out themselves by briefly playing with a feature.

In design, it’s never about you. Even when you’re looking for answers they can often be found in someone else’s questions.

Deliver the product your customers need

Think Like offers design services to companies who want to get inside the minds of their customers to create products so instinctive they couldn't be imagined any other way.

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More ways we think differently

Seeing what's not there

Mind In the Gutter

Graphic novels are a vivid and engaging form of storytelling. They paint the scene and frame the mood without forcing your imagination out of the driver’s seat. I can’t tell if I’m watching a book or reading a movie, and I love it.

No dashboards please

The One Screen Every App Should Replace

I put apps on a diet; if I can find a way to get rid of every screen in your app while still making your service useful, I’ll do it. And if there’s one screen every app can do without, it’s the salesperson of user interface design: the dashboard.

Thinking about things

A Diatribe of Sorts

The web progresses at an insatiable pace. And while the technical boundaries are constantly being pushed, sometimes it happens so fast we lose sight of how the web helps people live better lives. This has got me thinking about how I design for the web.

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