01
Platform systems
Making AI experiences coherent across the platform.
Identifying, defining, and delivering reusable AI patterns so product teams could move faster without making every surface feel different.
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I bring people, product, and possibility into alignment.
I give teams the clarity to align around user needs, solve their most challenging product problems, and deliver solutions that provide real customer value.
Selected teams I’ve designed with
Selected work
From product direction
to the details that deliver it.
I work best where the problem is still taking shape: aligning a team on what matters, finding the simplest useful model, and carrying that clarity into the product.
02
0→1 product
Creating an AI automation companion for everyone.
A new way for knowledge workers to build software around their work—combining conversation, context, and automation in one approachable system.
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03
Design system
Bringing dark mode to a complex platform.
A theme architecture that preserves hierarchy, accessibility, and brand character across dense workflows and varied product surfaces.
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Writing is how I sharpen the work.
Notes on product judgment, research, and the small design choices that create outsized effects.
01
Debugging Design
On building a disciplined way to find and fix friction.
02
The One Screen Every App Should Replace
On removing dashboards and designing for progress.
03
Their Questions Are Your Answer
On listening for the gaps in someone’s mental model.
04
Mind in the Gutter
On the productive space between one moment and the next.
05
How to Sell a Vacuum
On starting with the customer’s desired outcome.
06
Time Is Your First Constraint
On designing around the reality of a customer’s routine.
07
A Diatribe of Sorts
On remembering how people actually consume information.
08
The Era of Free Software Is Over
On building sustainable software customers will support.
How I work
Good design is a shared understanding made tangible.
I help teams move from “we could build anything” to a confident point of view about what deserves to exist. That means getting close to customers, making the system visible, and prototyping early enough for the work to teach us something.
At principal level, my job is equal parts direction and delivery: bringing clarity to ambiguous spaces, raising the quality bar, and helping other designers do their best work.
Make the model visible
Prototype the risky part first
Use craft to create trust
What are you trying to make clear?